(01) – Introduction
Martin Kalanda
Art Direction · UX/UI · AI-augmented design
I turn brand strategy into work people want to click, buy and remember. 20+ years leading creative for Fortune 500 and DTC brands, now shipping faster with AI-augmented workflows, without losing the craft.
Art
Director
20+
Years leading brand, e-commerce & digital creative
Selected clients
(02) – Selected work
Work
Three projects: the problem, my role and what changed. About a minute each – the full portfolio has 35+ more.
A global data-center leader needed one home for news, resources and case studies. I led UX from IA to a shippable component library.
Result
+64% organic traffic to Vertiv Insights in six months – and readers now spend 2:48 per article.
02
DKNY
Translated DKNY’s campaign energy into a Shopify storefront where editorial storytelling and fast product discovery work together.
Storyboarded and art-directed product photography, then designed the site that puts it to work across the brand’s digital shelf.
(03) – How I work now
Ai
Augmented,
not automated.
AI widens the search and shortens the path; taste picks the winner. I build AI into every stage of the creative process – and keep a human art director accountable for every pixel that ships.
01
Explore
Generative moodboards and image studies push more concepts in a day than a week of comps – then I curate, refine and art-direct.
02
Design
AI-assisted variants, copy drafts, alt text and accessibility checks inside Figma, so reviews focus on ideas, not busywork.
03
Build
Design-to-code with Claude: Figma frames become production WordPress and Shopify themes, version-controlled in GitHub.
04
Scale
Prompt-driven updates and automated asset pipelines keep brand systems consistent across every placement and market.
Case in point
This site.
Designed in Figma, then built, versioned and deployed by prompt. AI handled the plumbing; I handled the taste – and the brand never broke.
Figma → Claude → GitHub → WordPress
Toolkit
(04) – What I bring to a team
Craft
20+
Years in the craft
35+
Brands shipped
F500
Pfizer · Amex · Xerox
AI
Augmented workflow
01
Art direction
Campaign concepts, shoots and brand worlds that hold together from hero image to checkout button.
02
UX/UI & systems
Research-informed flows, wireframes and component libraries that designers and developers both trust.
03
E-commerce & Shopify
Storefronts for fashion, beauty and CPG brands – built to convert and easy for teams to run.
04
Photo & video direction
Storyboards, on-set direction and post for product and lifestyle shoots.
05
Team leadership
Leading designers, briefing partners and presenting to the C-suite. Clear feedback, calm deadlines.
06
Front-end & CMS
Enough code to ship: WordPress, Shopify, HTML/CSS – and AI-assisted builds that close the gap.
“
Martin has a rare ability to turn a loose idea into a clear, beautiful visual system.
— Alex V, Creative Directory, VML/Y&R
(05) – Contact
Say hi
Hiring a Senior Art Director or Design Lead?
I’m open to full-time and contract roles – in-house or agency. Send the brief, the team and the problem; I’ll come back with questions and ideas.
mk@workingprint.com
Based in
NYC · Remote / Hybrid